Why isn't this a campaign already?

David Pogue twittered this photo of a squirrel in his backyard, theiving a little Skippy:

Click the photo to go to David Pogue's original post.

There's such an obvious marketing idea here, and I'm not just talking about Skippy and this photo.

A savvy brand would have the word out, right now, that they are paying $0.10 per follower for anyone who Twitters a photo with good product placement. For your mid-range Twitter mavens, the ones with a couple thousand followers, that's a cool benjamin or two. Certainly worthwhile, and since they'll be concerned with their own integrity as much as the cash, the photos are likely to be more authentic and entertaining than anything a brand manager could come up with - after all, "all of us are smarter than any of us."

Hop to it, world. You can send my royalty check when you pay out the first million.